![Hugo Boss campaigns generate record breaking social media engagement — Retail Technology Innovation Hub Hugo Boss campaigns generate record breaking social media engagement — Retail Technology Innovation Hub](https://images.squarespace-cdn.com/content/v1/590eeff5b8a79b2147a783be/1643610285339-I65673FNKVZO3BJJOJ9N/Hugo+Boss.jpg?format=1000w)
Hugo Boss campaigns generate record breaking social media engagement — Retail Technology Innovation Hub
Ralph Lauren, Burberry, Hugo Boss, Yamamoto and other luxury fashion brands have traditionally depended on third-party retailers – here's why they should be focusing on digital | South China Morning Post
![HUGO BOSS Corporate on Twitter: "With almost 2 billion impressions in just 1 day, our 2 simultaneous star-studded global campaigns for BOSS and HUGO generated record-breaking engagement on social media. The campaigns HUGO BOSS Corporate on Twitter: "With almost 2 billion impressions in just 1 day, our 2 simultaneous star-studded global campaigns for BOSS and HUGO generated record-breaking engagement on social media. The campaigns](https://pbs.twimg.com/media/FKMiuEtXoAcoktp.jpg)